As the cyclocross season heats up (or cools down, depending on how you look at it), I find myself interested in fine Belgian beer once again. In this country, that means buying super expensive imported beer, or looking into one of the many quality American based Belgian style breweries. Fortunately, one of them has hit it big and is available almost everywhere. Yes. New Belgium.
They're one of the few companies for which I really enjoy the marketing. This ad above is from a magazine. Except for the part where they describe the Twin Cities and Chicago as part of 'The Western Land', I love it. I also noticed that they are following the lead of Oskar Blues and putting their craft brew in a can:
I also noticed this woman, who I've decided to call the Good Beer Witch. Who is she? Where did she come from? Did she arrive by bicycle?