Magazine for Commuters

I recently picked up a copy of Bicycle Times, put out by the people behind Dirt Rag mountain biking magazine. One of their tag lines - "We are living in bicycle times". Very true, and given the way the winds are blowing, it's becoming more true every day. Although, rabid cycling commuters are a pretty niche market, I wish them well. I wonder if there's a way to reach out to the casual cycling commuter. The kind of rider that only goes out on nice days and brings their work clothes to the office in their car the day before?

There were some great little tips of the trade in this edition. One I've already implemented - wrapping your spare inner tube in cellophane to prevent disintegrated inner tube boxes and nicked tubes.