11?

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There are reports from online sources that Campagnolo will sell 11 speed road components in 2009. What does 11 speeds do that 10 speeds doesn't do? What does 10 speeds do that 9 speeds doesn't do? I'll tell you what it doesn't do, it doesn't take step forward in the bicycle technology of its time like, say, this did:



I'm usually a big fan of Campagnolo design, but it seems that component companies are making incremental changes (like "Bold, new styling!") that aren't really making the products better, just more expensive. Where's the next disruptive technology? Where's the new equivalent of integrated shifters? Probably coming from somewhere like this.

Images from (in order):
http://www.campyonly.com/rumors.html
http://www.bigsurcalifornia.org/whalehumpback.html
http://www.mariposabicycles.com/1972-mariposa-paris-roubaix.html